BrightLogic

Heidi Araya is a leader in AI enablement and productivity coaching, helping solopreneurs, startups, and small businesses become more effective and competitive. With over 25 years of experience in enterprise transformations, Heidi pivoted to AI, bringing deep expertise in generative AI, Lean Agile methods, product management, and program management.

Heidi specializes in uncovering hidden potential within organizations, driving innovations that have led to significant capital and operational savings. Her people-first approach to integrating AI empowers small businesses to thrive amid technological change and uncertainty.

When not transforming businesses, Heidi enjoys raising butterflies, working on home improvement projects, and staying active. Her journey of reinvention in the age of AI makes her a compelling speaker and thought leader.