LAKE MARY, FL, UNITED STATES, January 3, 2025 /EINPresswire.com/ — In an era where social media drives travel decisions, destinations face a pivotal moment in their marketing strategies. As research shows 86% of consumers prioritize authenticity in purchasing decisions, travel brands must adapt to stay competitive and attract visitors. A new analysis by Evok Travel Marketing titled “Building Brand Trust in the Travel Industry: Converting Social Media Engagement into Sales” provides an in-depth examination