“ The Sigmoid Curve – a.k.a The Business Life Rollercoaster”

Every business has its ups, downs, and loop-de-loops. That pattern? It’s called the Sigmoid Curve — or what I like to call, The Business Life Rollercoaster.

It starts thrilling, picks up speed, and eventually slows down… unless you’re ready to hop onto the next ride.

Here’s how it goes:

1. The Learning Phase
Everything’s shiny and exciting, you’re full of ideas and caffeine. But watch out for two traps:

• The Honeymoon Trap: “This is easy! What could go wrong?”
• The 3 Feet from Gold Trap: Quitting right before you hit your big breakthrough.

2. The Growth Phase
Momentum kicks in. Sales rise, the team’s buzzing, and you finally start breathing again. But success can trick you:

• The Founder’s Trap: “Only I can do it right.” (Spoiler: You can’t do everything forever.)
• The Success Trap: Believing the good times will roll on autopilot.

3. The Decline Phase
Things slow down… and suddenly the “rollercoaster thrill” feels more like a stomach drop. It’s easy to blame the market, the staff, or even Mercury in retrograde, but usually, the real issue is a lack of reinvention.