5 Top Mistakes in Email Marketing
If you're not getting the results you thought you'd get with your email campaigns, it's likely you're making a simple mistake.
More often than not, there's a quick fix. Here are the top 5 mistakes I see people make in email campaigns — and why they can quietly kill results:
1. Only sending when you want to sell - If your audience only hears from you when you have an offer, they won’t feel connected.
Fix: Email regularly with valuable tips, insights, or stories so your sales messages feel natural, not forced.
2. Writing subject lines that don’t compel a click - “Monthly Newsletter #47” won’t get opened.
Fix: Use curiosity, relevance, or urgency — without being clickbait.
3. Sending to everyone, every time (no segmentation) - Blasting your entire list means some people get irrelevant messages, which leads to unsubscribes.
Fix: Segment by interest, behavior, or location so emails feel personal.
4. Ignoring mobile optimization - Over 60% of emails are opened on mobile — if your email is hard to read or click on a phone, you lose them.
Fix: Use responsive design, short paragraphs, and mobile-friendly buttons.
5. Not tracking and improving - Sending emails without reviewing open rates, click-throughs, and conversions is like driving with your eyes closed.
Fix: Track performance, test subject lines, try different send times, and refine based on data.
Want to learn more?
Schedule a free 25-minute Zoom call with email marketing expert Ken Countess and he’ll walk you through a few easy ideas you can start using right away.
Go to http://www.KENISEMAIL.com/call to schedule your call.
Ken says: “If you already have an email service that's frustrating you because it's too complicated to use, try Constant Contact, free for 30-days.”
Go to https://go.constantcontact.
The help to get started is also free.
About KEN IS EMAIL
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified Email Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He is a Constant Contact Authorized Local Expert and has been their top trainer/partner since 2018.
Learn more about KIE at www.kenISemail.com.
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About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
