Description

Most businesses concentrate all their marking effort on attracting new customers, but smart businesses focus on providing a customer experience so fantastic that they're able not only to retain their existing customers, but they also attract new ones through word of mouth.
In this session you'll learn how to develop a customer-centric strategy and put in place the people, processes, and systems to create the wow factor and transform your customer experience, following in the footsteps of the world's favorite brands.
What you'll learn

• Understand the psychology of your customer and why your product/service fulfills their need and why they MUST spread the word
• Learn the 4 basic needs of your customers
• Walk through the 4 beliefs of every business
• Interview for key information and uncover customer problems
• Use A 4S Model to ensure you sustain the connections with your customers
• Create "breaking the script" moments
• 10 essentials to create a WOW factor