Since its inception, Facebook has become one of the most powerful advertising platforms for businesses in B2B and B2C, helping marketers obtain more organic impressions on their ads. A successful Facebook ad includes the right audience, eye-catching images or videos, and compelling text. In this presentation, we’ll cover the essentials you need to know for creating Facebook ads that convert.

Facebook ads must instantly answer these questions:

• What is your product?
• How does it help the consumer?
• And, how can they get it?

By attending this session, you’ll learn how to:

• Write the right copy
• Use the right images
• Have a strong call-to-action

Presenter: Ken Countess is managing director of The Countess Group, a strategic marketing and communications consultancy now in its 20th year.

Hosted by SCORE Miami Dade