Email marketing has changed - a lot - over the last few years.

It's now much easier than ever to create an email campaign that gets results - with tools that make it a snap to get your message seen and read - generating more $ for your business (or non-profit).

What's this class?
Gain years' worth of experience in one day. In this impactful class you'll learn hands on, in your account, how to get more sales, more donations, more opens, more clicks, more money! 

Agenda:

During this class, you'll learn basic marketing strategy - the foundation for all of your marketing efforts.

Then, we'll cover:

• How to create an impactful email
• How to create messaging to engage your audience
• What imagery works best
• How to use video in your email campaign
• Creating great content
• The structure of an effective email
• How to measure results
• Creating a cell phone friendly template
• Adding features only Constant Contact, Coke, GM and other "big companies" use
• Avoid formatting errors that cost you time
• Brand an email using your colors and theme
• Adding images and how images can hurt your email
• How to sell in an email (it's not selling!)
• Why subject line isn't as important as you thought... and what is important!
• How to avoid the spam trap
• AND MUCH MORE!

Learn how to do email marketing from a top expert in the field - Ken Countess. Ken has been recognized by Constant Contact as their top trainer/partner in the world.

All participants will get worksheets and a manual at the workshop, as well as access to Ken to reinforce what you learn.

Click the "Register Now!" button below to reserve your seat.

This session is geared for anyone, from users who have no or some experience with email marketing.

Regardless of your level of experience, there are tips and best practices for nearly anyone.

LAPTOPS ARE REQUIRED. iPads and tablets are not suitable for this session. (Exception: Microsoft Surface is OK.)