Hate Selling? We Have the Seminar for You!

Most entrepreneurs didn't start their business to become salespeople.

Did you? 

Growth requires getting comfortable with conversations about money, value, and what you actually do.

Join us for a workshop that introduces a consultative framework helping you sell without feeling like you're selling. 
 

You'll learn how to:

• Stop Pitching – Shift from listing features to diagnosing real problems (so you feel like a consultant, not a huckster)
• Pick a Framework – Select and use a simple visual mental tool that shows clients how your solution moves them from current pain to future goal
• Price with Confidence – State your fee clearly, without apologizing or over-explaining

No aggressive tactics. No cheesy closes. Just a practical approach for people who'd rather focus on doing great work than convincing people to buy it.

Meet our presenter: Chance Sweat of Foundry Leadership
 

Chance is a sales executive turned entrepreneur who has spent nearly a decade mastering the art of revenue generation, from building a $35M+ national healthcare portfolio to acquiring, scaling, and successfully exiting a Main Street service business.  Now, as the founder of Foundry Leadership, he coaches small-to-midsize business owners on sustainable growth strategies and operational excellence.
 

A self-described "reluctant salesperson," Chance understands that many entrepreneurs resist the sales process despite it being critical to business survival. He prefers to take a practical approach to sales for founders who'd rather focus on their craft than their pitch.

The details: 

January 22, 2026, Noon - 1 p.m., UCF Business Incubator - Seminole County, 1055 AAA Drive, Heathrow, Florida 32746

Register here: https://www.simpletix.com/e/the-reluctant-salesperson-a-workshop-for-f-tickets-253936